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Tank (magazine)
TANK is a quarterly UK magazine, launched in 1998, covering contemporary culture, such as art, architecture, fashion, current affairs, and music. Completely unknown to most magazine readers, but with a following in the worlds of art and fashion, the magazine has acquired an idiosyncratic, distinct voice through design, critical approach to writing and eclectic style, although The Daily Telegraph has questioned if the articles are read.〔( The hippest publication on the planet ). ''www.telegraph.co.uk''. Retrieved July 23, 2012.〕 Tank also produces publications with advertisers such as Levis and Prada.〔(Who's that girl? Caroline Issa ). "www.fashion.telegraph.co.uk" Retrieved July 28th, 2012.〕
==History==
Launched by editor Masoud Golsorkhi and art director Andreas Laeufer in 1998, the magazine instantly became a small-scale success.〔( The hippest publication on the planet ). ''www.telegraph.co.uk''. Retrieved July 23, 2012.〕 Golsorkhi and Laeufer were both involved in fashion magazine publishing prior to establishing TANK. Disappointed by the growing homogeneity in the industry driven by commercialization, they elaborated a concept of a magazine where the content and form were dictated by aesthetics and ideas, rather than advertising and business models. It charges more for advertisements than Vogue, but runs fewerr of them.〔( The hippest publication on the planet ). ''www.telegraph.co.uk''. Retrieved July 23, 2012.〕
The first issue of TANK was published in September 1998. It was presented in form of thick square miniature book. A slogan inside said “Small tank, big fish”,〔Anon., 1998. Tank Magazine, issue 1, p.7〕 signalling an ambition to become an outlet for grand ideas articulated by thinkers and writers, envisaged by artists and photographers. Each subsequent issue has included editorial features, interviews and objects of contemporary art and fashion〔(Inside Tank Magazine ). "www.jadidonline.com". Retrieved July 31st, 2012.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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